PROTON displays their new S70 race car made for the upcoming S1K race in Sepang

PROTON has unveiled the Proton S70 R3 racing car developed by  its motorsport arm, R3 Motorsports at the ongoing 2024 Malaysia Autoshow, in MAEPS, Serdang (till the 26th of May 2024). The Proton S70 R3 marks Proton R3's first all-new racing car since the Proton Saga R3 back in 2019. This is brand's return to the S1K endurance race since 2019, as if you remember, by the next year or so, we had a pandemic and so on. With five wins under its belt, more than any other team to date, Proton R3 achieved a remarkable feat by securing victory for three consecutive years from 2017 to 2019. 

PROTON have a new 2024 Hari Raya tearjerker short film out featuring the Proton S70 and an appearance by the Proton Edar CEO inside it - PROTON X Little Joe 2024 Syurgaku

PROTON premiered their latest Hari Raya short film at a buka puasa event with the media yesterday. The tearjerker of a short film was produced in collaboration with Elite Definition Sdn Bhd, the exclusive distributor for Little Joe Air Freshener in Malaysia. This year’s PROTON Hari Raya short film - PROTON X Little Joe is titled Syurgaku, or My Heaven. It showcases the new Proton S70 C-segment sedan, as well as Proton's 3S/4S outlets.. With a run time of nearly 22 minutes, it features popular Malaysian actors Shaheizy Sam, Sharifah Amani and Fauziah Ahmad Daud under the direction of local actor and director, Pekin Ibrahim. 

PROTON Launches the new Proton S70 1.5T Sedan - Prices and details, Brochure and Photos too. - Link to our video review also.

 PROTON has finally launched the S70 sedan earlier this evening. If you've been following the blog you would have known that I have already driven Proton's newest C segment sedan and you can view all four parts of my initial drive over here in the previous article covering that preview drive. Now, Proton has finally revealed the prices for the four variants that will be offered here and I must say that the packages at launch as well as the prices are actually very tempting. 

VIDEO - Preview of the upcoming PROTON S70 1.5T sedan - Our thoughts and Opinions after test driving it at the PROTON Test Track in Shah Alam

Sometime in early November 2023 we were invited by PROTON to try out their new C segment sedan, the 2024 Proton S70 1.5T sedan. This is their first all-new sedan since Geely came into the picture. Based on their BMA platform, this B/C segment car is based on the Geely Emgrand but we now think of this as a full C segment sedan as the car is actually nothing like a B segment sized car. It is as wide, and as long as a C segment sedan (think Toyota Corolla size – Corolla has an overall length of 4,630mm while the S70 is 4,638mm on a slightly shorter wheelbase).

Anyway, this video presentation is divided into four videos - Parts 1 to 4

The upcoming Proton S70 is now open for booking - Production of the new B/C segment sized 1.5 turbocharged sedan is up and running over in Tanjung Malim

On 31st October 2023,  PROTON officially unveiled its upcoming model, the Proton S70, at a line-off ceremony presided over by the Secretary General of the Ministry of Investment, Trade, and Industry, (MITI), Dato’ Hairil Yahri Yaacob. Rolling off the company’s Tanjong Malim production line, the Proton S70 is the first all-new addition to its sedan line-up since the launch of the Proton Persona in August2016.