Grab, Malaysia and Southeast Asia’s leading on-demand transportation and mobile payments platform, today announced ‘Better 365’, a campaign to promote the welfare of its driver-partners on four fronts: better support, increased earnings, better tools and a stronger community.
The ‘Better 365’ campaign is part of Grab’s ongoing commitment to make its driver-partners’ job better, 365 days of the year. This ‘Better 365’ campaign focuses on four key areas: better support, increased earnings, better tools and a stronger community via their upgraded mobile platform/application. The new campaign and the new driver application platform will include in-app training videos, faster earning payouts and trip rating.
Driver-[partners are important to Grab, and to any other ride sharing service. More than 1.8 million driver-partners rely on Grab as a source of income. According to a survey published in June 2017, Grab’s driver-partners earn 32% more income on a per-hour basis compared with average worker wages across all of Grab’s markets. So this new campaign is to try make sure that this level of income as well as a certain service standard is maintained all the time.
As part of the campaign, Grab has introduced a series of features and community events to support their drivers and enhance driver relations. These include Trip Ratings, Simplifield Driver Incentives, an In-App Help Centre for Drivers, Grab All Stars, Grab Driver Centres and more Do check out the press release for more details.
Note that this also benefits us users too. If the Grab driver-partners are happy, the service would be better across the board obviously.
PRESS RELEASE
Grab Launches Better 365 Campaign as a Commitment to
Improve Drivers’ Experience
(From L-R)
Mr. Zalman Aefendy Zainal Abidin, Chief Marketing Officer, Celcom Axiata Berhad; Ms. Sharon Ng, Assistant Marketing Manager, Texas Chicken; Mr. Dylan Choong, Head of Brand & Communications, Petronas Lubricants; Ms. Mastura Sulaiman, Head, Loyalty & Cards, Petronas Dagangan Berhad; Sean Goh, Country Head of Grab Malaysia; Ms. Cheah Lee Sun, Category Manager, Business Development, Shopee Malaysia; Mr. Alan Tam, Marketing Director, Maxx 'N Go; Puan Noorreha Abdullah, Administrator, Poliklinik Lourdes; Ms Sammy Chan, Head of Brand Experience, Tesco Malaysia.
● ‘Better 365’ campaign focuses on four key areas: better support, increased earnings,
better tools and a stronger community
● New features introduced as part of launch includes in-app training videos, faster
earnings payout and trip rating
Petaling Jaya, 26 October 2017 – Grab, Malaysia and Southeast Asia’s leading on-demand
transportation and mobile payments platform, today announced ‘Better 365’, a campaign to
promote the welfare of its driver-partners on four fronts: better support, increased earnings,
better tools and a stronger community.
The ‘Better 365’ campaign is part of Grab’s ongoing commitment to make its driver-partners’
job better, 365 days of the year.
Sean Goh, Country Head of Grab Malaysia said, “At Grab, our driver-partners are at the
heart of our shared vision to improve the way people travel and bring people closer to things
that matter to them. We want to ensure our driver-partners’ hard work pays off and that they
have the right tools to make their jobs easier and increase their income. Through these new
initiatives, Grab is working to make mobility safe and accessible for all its users, especially
our driver-partners who are not only driving Grab as a source of income, but are a
fundamental piece of our service.”
More than 1.8 million driver-partners rely on Grab as a source of income. According to a
survey published in June 2017, Grab’s driver-partners earn 32% more income on a per-hour
basis compared with average worker wages across all of Grab’s markets.
As part of the campaign, Grab has introduced a series of features and community events to
support our drivers and enhance driver relations such as:
● Trip rating: Grab drivers can now provide feedback about their overall trip
experience and passengers as “positive” or “negative” and then select multiple
reasons for their ratings, including location/route, payments and passenger with
additional reasons for more details. The trip rating aims to improve Grab’s driver-
partners’ safety and driving experience.
● Simplified driver incentives: A refreshed, simplified screen featuring incentive
progress bars, which makes it easier for driver-partners to track their efforts of
meeting their incentive targets while driving at flexible hours and locations.
● In-app Help Centre for drivers: A new set of in-app self-service tools to assist
drivers to manage their account and obtain answers to their most frequent questions
without having to call the Grab support line. With this new feature, Grab drivers are
able to free up their time to maximize their earnings through the platform.
● GrabAllStars: A driver loyalty programme that enables drivers to benefit from offers
and discounts by various electronic, food, fuel and retail brands such as PETRONAS,
Tesco Malaysia, Celcom, Texas Chicken Malaysia, Poliklinik Lourdes, Maxx ’N Go
and Shopee Malaysia.
● Grab Driver Centres: One-stop support centre to cater to enquiries, registration and
training sessions for drivers.
● Town hall and teh-tarik sessions: Beginning this year, Grab kicked off a series of
meet-the- drivers and teh-tarik sessions to engage and have an open dialogue
session with drivers.
Moving forward, Grab will also roll out the following features under the ‘Better 365’
campaign:
● In-app training videos for driver-partners: Videos within the Grab app will enable
our driver- partners to have access to training videos and basic tips at their finger-
tips, so that they are better informed about the processes.
● My Destination: An in-app feature that helps driver-partners log their final
destination for the day and pick up a few rides on the way to their final location.
● Daily cash-out: Drivers will benefit from a faster payout for their bookings as
opposed to waiting till end of the week to cash out their incentives.
● Selfie authentication: An easy way to authenticate partner-drivers, ensure safety
and prevent fraud via a selfie.
As the number one on-demand transport platform in Malaysia and Southeast Asia, Grab
currently serves more than 3 million customers every day with a market share of 95% in
third-party taxi-hailing and 72% in private-vehicle hailing. Grab currently operates in 132
cities in seven countries.
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