A Tribute To The Great Bugatti...a.k.a. Web 2.0 Is Making Us Lazy!!!!!!

What started off as a tribute to the great Bug turned out into something totally ironic...whereby Yours Truly takes a potshot at the internet. Ironic as the article itself was posted on the internet!

Take a look here, as posted on Carthrottle.com

Lotus’ New Lineup & Why I Feel Shortchanged

I wrote this editorial piece for CarThrottle.com recently on Lotus. News from Autocar said that Lotus is planning to build only the Esprit after previewing 5 cars at the Paris Motor Show recently. I feel slightly shortchanged as it's more about building hype than actually building cars. Not to mention the fact that the Lotus Esprit concept isn't that light in the first place even if they claim it is. Click here to read about it.

How To Name A Successful Sports Car Company

I have put my theory about naming a successful sports car company in writing over at Carthrottle.com. I believe the correct name is very important if you don't have heritage like Ferrari, Porsche or Maserati. Click here to go directly to the article.

When a Key is Not a Key or When an Automatic is Called Something Fancy

Yes. We have a key called an 'Emotion Control Unit" by Aston Martin and now Lotus calling the Automatic gearbox an "Intelligent Precision Shift" in the new Evora IPS. It is basically an automatic gearbox. The people in marketing have decided to crack their heads over something so mundane as a normal torque convertor type automatic transmission because they did some tweaking here and there.

Now as a result of this, I hereby declare that the driver's side door of any car be called ........
“The Gateway Towards Speed, Power and Glory”


This makes perfect sense doesn't it? Click here to read the article I wrote for CarThrottle.com.