On 20 January 2022 PROTON’s motorsports arm, R3, launched a new range of lubricants and merchandise with the purpose of reconnecting with their fans and expand the reach of the brand. With the R3 brand is now parked under Proton Global Services (PGS), which is a fully owned subsidiary of Proton Edar,. These new products are a new direction for R3 where they hope to bring its heritage and products closer to the public.
The new R3 range of Premium Genuine Oils has been developed together with Petronas and is available in fully-synthetic and semi-synthetic formulations. Both P1 and P2 genuine oils are formulated using Petronas’ latest Etro 6+ base oil. The lubricants have been designed to fight excessive heat to ensure better performance for the current generation of direct injection turbo charged engines. With SP and SN Plus ratings, they meet the highest levels of certification by the American Petroleum Institute (API).
According to Mr Lee Yeet Chuan, CEO of Proton Global Services, the launch of the new R3 Premium Genuine Oil range and merchandise products is the first step in R3’s rebranding journey. They will be sold to the public via our Premium Merchandise Partners in 20 locations throughout Malaysia. There will be more product launches coming up in the future, including accessories for Proton car owners, which will help us build their connection with R3 fans and enthusiasts.
The R3 Premium Genuine Oil is priced at RM208 for the P1 fully-synthetic formulation and RM158 for the P2 semi-synthetic product. However, they will be offered at an introductory price of RM178 and RM128 until 30 April 2022.
The new range of t-shirts and caps are priced between RM49 to RM60 and will also be available at allPremium Merchandise Partner locations.
For more information, please visit the official Proton Cars and Proton Motorsports Facebook pages.
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