Monday, May 09, 2016

Ford launches the all-new Ford Everest SUV in Malaysia


Another all-new SUV gets launched here in Malaysia folks. Ford Motor Company and its local distributor Sime Darby Auto Connexion (SDAC) have finally brought the latest, all-new Ford Everest to our shores. It looks properly chunky and I dig those wheel arches a lot.


The all-new Everest could be one of the smartest SUVs on Malaysian roads, thanks to advanced driver assistance technologies and Ford’s SYNC 2 connectivity system (quite a good infotainment system in terms of user connectivity and functions if I may say so myself). It also declutters most Ford vehicle dashboards when it is optioned (see below).



The all-new Ford Everest reaches new levels of rugged capability and refinement, helping drivers easily navigate challenging terrain with Ford’s intuitive Terrain Management System (let the car figure out what to do in all sorts of situation and terrain that you throw at it), while also offering exceptional ride comfort and agile handling

It is now available in Ford dealerships nationwide, the all-new Everest is priced from RM198,888.00 in Peninsular Malaysia and from RM201,888 in East Malaysia.




PRESS RELEASE
Ford’s Rugged and Refined All-New Everest Set to Redefine SUV Segment in Malaysia


KUALA LUMPUR, MALAYSIA, May 9, 2016 – Ford and its local distributor Sime Darby

Auto Connexion (SDAC) today officially launched the all-new Ford Everest, which sets a new

benchmark in the SUV segment with stunning off-road and on-road capability, advanced

technology, and refined interior comfort for up to seven people.

Available in both two-wheel drive and four-wheel drive variants, the all-new Everest is also

the most powerful SUV in its class and comes with segment-leading safety features,

including seven airbags, and was recently awarded a maximum 5-star safety rating by the

ASEAN New Car Assessment Program (NCAP).

Priced from RM198,888 on the road without insurance in Peninsular Malaysia and

RM201,888 in East Malaysia, the all-new Everest is available in four elegant colours: Sunset

Metallic, Cool White, Black Mica Metallic and Aluminum Metallic.

“The all-new Everest offers a brilliant blend of power, safety features and smart technology,

wrapped in a bold new design that is sure to appeal to Malaysians,” said David Westerman,

managing director, Malaysia and Asia Pacific Emerging Markets, Ford Motor Company.

“The Everest is perfectly suited to the way Malaysians use SUVs – for weekday driving it’s

packed with exclusive conveniences like Ford’s SYNC 2 connectivity system and an 8-inch

touchscreen, while weekend off-road adventures are made possible by Ford’s intuitive

Terrain Management System, backed up by more power and torque than any other SUV in

its class.”





A host of convenient features have been designed with the driver in mind, and for families on

the move. As well as handy rain sensing wipers, the all-new Everest also features an eight-

way power driver seat and is the only SUV in its class to offer a 230-volt power socket that

can be used to power a laptop computer or any other device during a family road trip.

Further back, power-fold third-row seating creates extra space at the touch of a button.

“The all-new Everest is equally at home in busy Kuala Lumpur city traffic as it is in the most

extreme terrains of Mulu National Park in Sarawak,” said Syed Ahmad Muzri Syed Faiz,

managing director, Sime Darby Auto Connexion. “I’m confident the uncompromising

character, exceptional capability and versatility of this rugged yet premium SUV is exactly

what Ford fans in Malaysia are looking for.”

Built for adventure

The all-new Ford Everest was designed from the ground up with the durability to take on the

most inhospitable environments. One of the toughest SUVs in its segment, the Everest has a

true body-on- frame design, assuring the torsional strength required for challenging terrains.

For news releases, related materials and high-resolution photos and video, visit www.media.ford.com.

Follow at www.facebook.com/FordMalaysia or www.youtube.com/FordMsia

The Everest provides 225mm of ground clearance between the driver and the road so it

rides high, no matter what’s in the way. Coupled with a class-leading 800mm water wading

capability, an active transfer case with Torque on Demand, and aggressive approach and

departure angles, Everest is ready to take on any inhospitable environment or rough terrain.

For ultimate capability, Everest features Ford’s Terrain Management System, which gives

drivers four pre-set modes – Normal, Snow/Mud/Grass, Sand and Rock – that alter the

vehicle’s throttle response, transmission, intelligent four-wheel drive system and traction

control to help drivers confidently tackle any situation. For extreme off-road environments,

drivers can manually lock the transfer case in low-range four-wheel drive mode for increased

control.

These impressive off-road credentials are paired with a new level of ride quality and dynamic

handling beyond what consumers have come to expect in a rugged SUV. Thanks to its coil

spring front and rear suspension and a Watt’s linkage on the rear axle, the all-new Ford

Everest provides a comfortable, stable ride with agile and predictable handling in urban

environments.

In providing a more enhanced driving experience, the all-new Everest features an electric

power-assisted steering (EPAS) system that alters the level of steering assistance based on

vehicle speed, steering wheel angle, cornering forces and acceleration. The intelligent

system delivers precise steering that feels natural and confident, while reducing fuel

consumption and improving refinement by eliminating a belt-driven power steering pump.


This gives the Everest light handling at slow speeds, such as when parking, and firmer, more

precise steering when moving at higher speeds.

Smart design for utmost comfort and safety

This segment-redefining vehicle also stands apart with a modern, sculptural design that

communicates its impressive capabilities and advanced smart technology. A robust front end

with signature LED daytime running lights and wide stance gives the all-new Everest a

powerful presence on the road, and the chiselled and technical design makes it highly

efficient.

No matter how tough it is on the outside, inside the seven-seater, the premium SUV offers

the highest level of comfort with luxurious leather upholstery. In addition, more than 30

cleverly designed stowage spaces, multiple power outlets and flexible seating and cargo

arrangements, as well as the first SUV in its class in Malaysia to offer power-fold third-row

seating, which helps achieve a perfect balance between passenger demands, comfort and

packing efficiency. A rear air-conditioning control console adds to passenger convenience.

Whether it is people or luggage, the Everest makes it easy to find some extra space at the

touch of a button.

The Everest is also big on safety. The vehicle’s cage is built using high-strength materials

like boron steel, while up to seven airbags provide a network of protection for the driver and

passengers in the front and back. There is even an airbag for the driver’s knee. The

Everest’s class-leading combination of safety features earned it a maximum 5-star safety

rating from the ASEAN New Car Assessment Program (NCAP), with the highest score of

any vehicle in the segment.

Power and efficiency to go further

The Everest’s impressive capabilities are made possible with one of two diesel engines from

Ford’s globally proven Duratorq family, mated to a durable and efficient six-speed automatic

transmission. Featuring advanced technologies that improve fuel efficiency, both engines

deliver excellent performance.



For maximum power and torque for heavy-duty towing, Ford is offering the latest generation

of its 3.2-liter Duratorq five-cylinder TDCi diesel engine with 200 PS of power and 470 Nm of

torque, giving it more power and more torque than any other SUV in its class.

For maximum fuel economy without compromising performance, Ford is also offering the

latest generation of the 2.2-liter Duratorq four-cylinder TDCi diesel, putting out 160 PS of

power and 385 Nm of torque.

The automatic transmission on the all-new Everest features advanced driver recognition

software. This allows the transmission to adapt to the current driving style by analysing

acceleration and deceleration rates, brake and throttle applications, and cornering speed.

The system ‘learns’ the driver’s style and adjusts transmission settings according to whether

the driver has a more economical or sporty style.

Intuitive technology for a smarter drive

Everest’s unshakable toughness and capability are also paired with an array of cutting-edge

intuitive technologies, making this rugged SUV one of the smartest vehicles of its kind.

The latest generation of Ford’s in-car connectivity solution, SYNC 2, lets drivers use natural

voice commands to control the car’s entertainment system, climate controls and connected

mobile devices.

Another first-in- segment for the all-new Everest is Ford’s exclusive MyKey system, which

allows the programming of various features, such as setting the maximum speed limit, a

seatbelt reminder and the maximum volume of the audio system.

Other key technologies and smart features that come standard in the all-new Everest

include:

 Electronic Stability Control (ESC) - automatically reduces engine torque and/or applies a

braking force to individual wheels if it senses the vehicle is turning more or less than

intended

 Hill Launch Assist – holds the Everest in place for up to three seconds when the driver

removes their foot from the brake

 Emergency Brake Assist

 Emergency Brake Light

 Trailer Sway Control

 Roll Stability Control

For more information, please visit http://www.ford.com.my/suvs/all-new- everest

# # #

About Ford Motor Company

​Ford Motor Company is a global automotive and mobility company based in Dearborn, Michigan. With about

201,000 employees and 67 plants worldwide, the company’s core business includes designing, manufacturing,

marketing, financing and servicing a full line of Ford cars, trucks, SUVs and electrified vehicles, as well as Lincoln

luxury vehicles. At the same time, Ford is aggressively pursuing emerging opportunities through Ford Smart

Mobility, the company’s plan to be a leader in connectivity, mobility, autonomous vehicles, the customer

experience and data and analytics. The company provides financial services through Ford Motor Credit

Company. For more information regarding Ford and its products worldwide or Ford Motor Credit Company, visit

www.corporate.ford.com.

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