Ford will launch sometime next week an online documentary on the Ford Ranger. Built Ford Tough, is an online documentary series from Ford that captures a team of Ford engineers in the field, punishing the new Ranger in conditions that echo what customers may experience and more.
The first instalment of Built Ford Tough debuts on 4 April on Ford Malaysia Facebook Page – subscribe to tune in.
More pics and the description of the episodes below.
Ford Ranger Presents: Built Ford Tough
New Ford Ranger Out of the Lab and Into the Wild in New Documentary Series
KUALA LUMPUR, Malaysia, Apr. 1, 2016 – In the shadow of towering concrete pylons; among
fields of cassava deep in the Thai jungle; powering through rutted mountain tracks; grille-deep
at a 4x4 testing facility: Whatever the world brings, the new Ford Ranger is in its element.
Built Ford Tough, an online documentary series from Ford that launches next week, captures a
team of Ford engineers in the field, punishing the new Ranger in conditions that echo what
customers may experience – only taken to the absolute extreme.
“We spent years engineering the new Ranger and it is designed to withstand conditions beyond
what could be considered normal use,” said Ian Foston, global chief program engineer for the
Ford Ranger. “For this documentary series, we decided to take those tests to the next level, and
see just how well the Ranger holds up in some of the roughest conditions we could imagine.”
A film crew followed the engineers as they traveled across Thailand in search of the most
grueling environments, testing four key elements that define the Ranger’s tough versatility: its
load box, torque output, water-wading capability and engine cooling systems. That search led
the team from an under-construction BTS Skytrain transit hub in Bangkok all the way to
mountains along the northern border of Thailand, where the roads are rough and the jungle is
unforgiving.
Episode 1: Heavy Drop
The new Ranger was subjected to a punishing day at the job site, with pallets of wood, concrete
tubes, bags of cement and stacks of steel dropped from 2.6 meters above the truck bed to test
the outer limits of the Ranger’s load box.
Episode 2: Tough Towing
At a working limestone quarry – over the course of a day marked in equal measure by torrential
monsoon rains and high-intensity sun – Ford engineers put the truck toe-to-toe with industrial
rock haulers to demonstrate the Ranger’s towing capability. The test employed a wheel-less
steel sled designed to showcase the vehicle’s impressive breakaway force.
Episode 3: Deep Water
In the jungle of Kanchanaburi Province at a 4x4 testing facility, extensive water wading tests
showed the new Ranger’s smart design taking on challenges that would stop others in their
tracks. Engineers tested the Ranger in a variety of different scenarios, from higher speeds at
200 mm all the way to 800 mm with a full payload in the bed.
Episode 4: 24H Endurance
A 6.5 km jungle track through mountains on the northern Thailand border served as a grueling
test site for the Ranger’s cooling systems, intelligently designed to manage high RPM stress
and extended periods of extreme towing and payload demands – even for 24 hours straight.
“We put the Ranger through scores of tests during development, but nothing quite like Built Ford
Tough,” said Foston. “There were some tense moments during the week, but the Ranger proved
again and again that it is an incredibly capable truck.”
The first instalment of Built Ford Tough debuts on 4 April on Ford Malaysia Facebook Page –
subscribe to tune in.
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