Volkswagen's 'The Icon Is Back' Event - Showcasing the launch of the All-new New VW Beetle

VW Malaysia is really investing in Malaysia. I say this because they've launched the all-new New Volkswagen Beetle with a whole lot of fanfare and hoohaa. The reason I say this is that the launch isn't just limited to members of the media but to the general public too.

Last weekend VW did hourly presentations to media as well as members of the public who had bothered to register their attendance for the event titled 'The Icon is back'. It was a big thing as VW started with a video presentation showing the original Bug and then interviewed local celebrities as well as VW Beetle owners. The curtains was then raised to reveal the all-new New Beetle together with some dancers and some lady singer belting out some number stating that 'the icon is back'.

After that little show and dance number which also featured Beetles driving to and from the stage the audience was led to an area where the new Beetle was displayed together with VW's other models which included the first showing of the Volkswagen Amarok 4x4 pickup truck and some people carriers that I have absolutely no interest in whatsoever. The Amarok (pictured below) is a pretty good looking truck though and VW was gauging its response by inviting people to give their opinions on it via a handheld device. I did my best to answer it anyway, stating that "I'd like one in yellow please".

And what do I think about the new Bug then? It's a Volkswagen. It has the same high quality build that we're used to and it looks like a Beetle although I still think they haven't nailed it like how Fiat has done so with the 500 or how BMW has done it with the Mini. It is still a feminine looking car and if you were a straight guy who intends to buy this as his only car, you may be defined as, errr, not so straight after buying one. It still has that slightly girly image to it. Even if you opt for the 2.0liter TSI version that packs a decent wallop at slightly under RM200,000 (without insurance) over the poofy 1.2liter version you will look like you have more in common with the chaps from Queer Eye For The Straight Guy. Not there's anything wrong with that. Unless you're trying to be known as Jason Statham or Donnie Yen that is.

- The Beetle does seat four blokes (the two in the seat are my friends and schoolmates, who happened to bump into the two in the front who are their friends, and therefore schoolmates too - what coincidence that all attended the same session) , but not that comfortably at the rear

The only other issue is that the painted dashboard and door trim which matches the exterior would mean that if you bought a pink Beetle, you will also have to stare at a pink interior. Aside from that one should remember that the Beetle is still a niche car, and not a bread and butter model like the Polo.

And for that I have to give a pat on the back to VW for spending a ton of cash on its launching. I suppose brand awareness is what they're really after. The launch was just an excuse for getting the VW brand totally embedded in the Malaysian public's psyche. Good job to them then. I believe they've accomplished what they set out to do with the launch.