Look closely at the shoes, race overalls, shirts and t-shirts in the photos herein. All are PUMA. Then take a look at the new Red Bull Racing Formula 1 car. New colour scheme. New team look.
Note that this year there would be no more Infiniti as a main sponsor.
TAG Heuer has come in securing the naming rights on the Renault/Ilmor engine for 2016. I.e the Renault engines are TAG Heuer branded. The car at the launch is not the actual 2016 Red Bull Racing-TAG Heuer RB12 but last year's car with the new colour scheme. The actual RB12 car will be launched this coming Monday.
PRESS RELEASE
RED BULL RACING & PUMA REVEAL STRIKING NEW TEAM LOOK
Daniel Ricciardo and Daniil Kvyat Show Off 2016 Team Product and Car Livery in London
London, United Kingdom (17 February 2016) – PUMA and Red Bull Racing kicked off a
new partnership at an event in London today, revealing a striking new team look. A car
transforming into street dancers, eye-catching product designs and a bold new Red Bull Racing
car livery were all part of a stand-out show, which included drivers Daniel Ricciardo and Daniil
Kvyat.
Hundreds of guests were treated to a powerful performance that saw an F1 car concealed under
a drape morph into models. Showing off the new PUMA Red Bull Racing product collection,
these dancers entertained the crowd with an energetic routine before the new look Red Bull
Racing 2016 livery was presented with a dramatic crescendo.
At the heart of the new PUMA product designs is The Stampede - a graphic illustration of
charging bulls that features widely across the race suits, team wear, replica styles and lifestyle
collection. This print represents the strength and determination of Red Bull Racing, and brings a
bold new look to the team for 2016.
Underpinning this new partnership is PUMA and Red Bull Racing’s desire to be Faster Together,
a unifying hunger that drives both brands forward. With Red Bull Racing, PUMA will continue to
push the boundaries of product design and racewear technology in F1 through the multiple year
partnership that will always have Faster Together at its core.
See the launch here: https://youtu.be/N1MwmMj3n2U
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